Public Awareness of the Importance of Insurance Will Continue to Increase

In a media discussion program titled "Economic Outlook 2023 and Compensation Rates: What Does It Mean for the Insurance and Media Industry?" supported by Allianz Indonesia, investment manager of Allianz Life Indonesia Ni Made Daryanti explained that the rise in inflation in various countries, including the rise in medicine that has increased health expenses, the increase in power and the interest rate of the US Central Bank, the situation geopolitical and China's Zero Covid policy. made the economic situation of 2022 full of change.

“Of course, it has an impact on the insurance industry, so insurance premiums have gone down. Customers will be more careful and adjust their selection of units based on their risk profile," explained Made.

Although there has been a decrease in the demand for insurance, according to Made, awareness of the importance of insurance remains, especially in the long term. Customers will be picky and critical when purchasing insurance products. Customers will pay more attention to the policies they have, if the security and financial benefits are sufficient. "In 2023, Allianz expects the global economic transformation to continue. Although there is still some turbulence, it is still more calm. In addition, we are optimistic about Indonesia's economic situation, which is still difficult to deal with various problems. Allianz also ensures that public awareness of the importance of having insurance will continue to increase and comes with the desire to understand the insurance products they have. He went on to explain that one of the efforts to continue to educate and increase awareness of coverage is to work with the media as a partner to provide education to the public, including organizing contests. Writing Journalist Allianz 2022.

The Allianz Journalist Writing Competition 2022 managed to collect more than 2,800 cover stories published between January and November 2022. The top winners in print, online and photography were selected based on jury evaluation, namely Poltak Hotradero, Indonesia Stock Exchange Business Development Advisor, Maria Y. Benyamin, as editor of Bisnis Indonesia and Melly Riana Sari, the founder. of the INA photo agency and photojournalist and editor at MATA Magz. Allianz Indonesia is also grateful to the media partners who supported the insurance education event, through various reports released in 2022.

Although many articles have been published, there is still a lot of incorrect information from unreliable sources, especially on social media platforms. In this regard, the media has an important role to play in providing accurate information so that it can be a reference and source of trust for the community.